2/16/2024 0 Comments Captain marvel first avengerHis most influential decisions were in the overall concept and the selection of the actual posters that would be used. Joe was heavily involved in various aspects of the sequence. These iconic posters tied better to Joe’s vision for the film, referencing the look and feel of the WWII era.ĭirector Joe Johnston began his career as a concept designer and art director. ![]() They loved the concept, as well as the look, but slowly over several iterations of the designs, Joe started to push us towards using authentic, existing artwork rather than creating our own. Kaya produced a set of beautiful concept boards that we were immediately confident would make a great presentation to Joe and Marvel. That’s when we decided to design original propaganda art based around Captain America, which we would build into environments and seamlessly string together. In April, we were invited to pitch on the titles and we found out that it was going to be a self-contained main on end, rather than opening titles, so we needed to rework the idea to remove footage from the film. Kaya Thomas' original propaganda art pitch boards Originally it started out as an opening sequence, and our Art Director Kaya Thomas was developing some cool ideas based on propaganda that involved seamless transitions in and out of footage and artwork. The idea was well-received, and we started coming up with different ways the propaganda art could be used in the film. I pitched the idea of doing something similar to the black and white Nazi propaganda film Joe had used in The Rocketeer but with an American theme. The art deco look and feel of that film, mixed with the WWII theme, gave us a great launchpad for discussion. While we were brainstorming, we talked about some of Joe’s previous films, namely The Rocketeer. Since Rok!t’s EP, David Garber, had worked with the director, Joe Johnston, on The Wolfman, we wanted to get an early start on conceptualizing the main titles for Captain America. The original concept began about five to six months before we pitched to Marvel. How did the concept for the sequence evolve? In its two years of existence, Rok!t has designed and produced 16 main titles, graphics for three major studio marketing campaigns, graphics for over 20 commercial spots, a handful of TV show opens and a few production company logos. The objective was to build a boutique design studio, creating motion graphics for main title sequences, trailer graphics, visual effects, and commercial and environmental graphics. SV: Rok!t was created in 2009 by Executive Producer David Garber and Joe Matza, President of Efilm/CIS, as a division of Deluxe Entertainment Group. Give us a little background on Rok!t Studio. Even ol’ Rosie the Riveter makes an appearance among the flags and artillery as the closing credits for Captain America: The First Avenger roll out.Ī discussion with Creative Director STEVE VIOLA of Method Design (formerly Rok!t Studio.) ![]() Painted images of smiling pin-up girls, parachutes, and fighter planes warp and shift, invigorated with a depth beyond their original form. As James Montgomery Flagg’s iconic Uncle Sam orders viewers to join him on a final tour of American war propaganda, the line between two- and three-dimensional art is blurred.
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